Where strategy meets simplicity ~

and balance is your new business plan.

Where strategy meets simplicity ~

and balance is your new business plan.

Hey there,

I'm Coleen

A Simplified Business Strategist for midlife entrepreneurs who are ready to build with

clarity, direction and ease.

If what you'd really love is to spend more time in the parts of your business that energize you—the ones that need your insight, personality, and leadership to bring your brand to life—
But you also want the back end handled...

Your systems running smoothly.

Your workflows nurturing and

growing your audience.

Your tools saving you time, not wasting it.

Then I built this for you.

Hey there, I'm Coleen

A Simplified Business Strategist for midlife entrepreneurs who are ready to build with clarity, direction and ease.

Your systems running smoothly.

Your workflows nurturing and growing your audience.

Your tools saving you time, not wasting it.

Then I built this for you.

Simplified CEO

Systems

is designed to take the pressure off

the tech, bring order to the chaos

and give you space to focus on the

work that actually moves the needle.

This isn’t just about running a business.

It’s about building one that runs in the

background of a life you truly love.

That’s why I created Simplified

CEO Systems — so you can stop guessing,

start building, and finally

create a business (and life) you love.

Imagine what you could create with a system built to support you.

Is this really what you need to move your business forward?

This is for the entrepreneur who knows they're here for more—and is done letting tech hold them back.

You’ve got a vision you can feel in your chest.
A purpose that keeps tapping you on the shoulder.

A message, a product, a story you know could help someone—if you could just get it into the world.

You’re not interested in hustling for visibility or getting buried in tutorials.
You want a business that runs quietly in the background…

So you can be the voice, the teacher, the guide—the soul of it all.

No overwhelm.

Just step-by-step simplicity.

Get Started NOW!

You’re here to empower others with what

you’ve lived, learned, and overcome

You’re craving a business that feels

aligned—not all-consuming

You’re ready to show up fully—but not spend hours

stuck in tech you don’t want to learn

You know your offer is powerful—you just need

a system that helps you share it with ease

If that’s you—welcome.

You don’t need to figure

it all out alone.

You just need a system that

gets you, supports

you and frees you to do what

you do best.

Get Started Here

Client

Success

Story

Shanelle Van Zyl

Coleen Stubbs is an absolute delight, and I adore her! She's genuinely the spark in every room, radiating an infectious energy and creativity that uplifts everyone around her. Networking with Coleen is always a pleasure, and I consistently find myself inspired by her vibrant spirit.

As the founder of Simplified CEO Systems, she works with women who are ready to grow their online businesses with strategy, clarity, and confidence, without getting bogged down by tech confusion or scattered tools. Having built eight successful businesses, she knows what works and, more importantly, what doesn't.

What makes Coleen so remarkable is how her dynamic approach mirrors the very essence of what she strives to create with Simplified CEO Systems. Just as she brings an energetic and creative solution to any challenge, her platform offers a complete business setup—including branded websites, funnels, email marketing, and automation—all built for you. She provides weekly live trainings, powerful lead generation tools, proven workflows, and a full vault of ready-to-use content. It's not just software; it's the full support and strategic guidance needed to build something that runs smoothly and scales sustainably.

She understands firsthand the juggle of building a business while raising kids and reinventing yourself. That's why she designed Simplified CEO Systems to save time, energy, and stress, allowing women to build their businesses their way. If you're looking for someone who brings innovative thinking and a burst of positive energy to every interaction, Coleen Stubbs is truly exceptional.

Mary Farias

I have gotten to know Coleen through networking events over the past 8 months. She is committed, genuinely interested in helping her clients thrive, and she goes above and beyond the call of duty to serve. Coleen is also a top-tier collaborator. She is always looking for ways to embrace and enhance new connections.

Ken Dichi

I’ve had the pleasure of working with Coleen, and her simplified system is a game-changer! If you’re looking for an all-in-one CRM that’s easy to use and actually works, I highly recommend checking out what she offers. It’s made managing business operations so much smoother.

Amy Studer

If you’re building an online business and feeling overwhelmed by all the tech, systems, and strategy talk to Coleen. She has this incredible way of taking all the complicated moving parts and making them feel doable. Her approach is equal parts smart strategy and genuine support. I’ve seen firsthand how she helps entrepreneurs simplify, systemize, and actually enjoy the process of growing their business. If you’re ready to stop spinning your wheels and start making real progress with tools that fit you, you’ll want Coleen in your corner.

Lisa Rufsholm, NC

If you’re a woman in midlife trying to run a business without burning out, Coleen Stubbs is the systems expert you didn’t know you needed. She has a gift for turning chaos into clarity, simplifying the backend of your business in a way that feels empowering, not overwhelming. What stands out most is how she tailors everything to your personality and strengths, helping you create a business that runs smoothly and reflects who you are. Her approach is warm, thoughtful, and deeply effective. Have that conversation with her today!

Sara Fernandes

Coleen helped me set up streamlined systems that brought everything into one place — making my business more efficient, my days less stressful, and the experience so much smoother for my clients. Coleen doesn’t just build systems — she builds confidence. Her decades of experience, calm guidance, and heart-led approach made the whole process feel doable and even exciting. If you want to run your business with more ease, clarity, and purpose, she’s the one to call.

Alisa StGeorges

I had the pleasure of being interviewed by Colleen on her Midlife Women Networking Connection Monday Morning Coffee Chat, where we talked about the power strategy of "energy first". With over 35 years of entrepreneurial experience, Colleen knows what it takes to be successful in business. With an "energy first" mindset, Simplified CEO Systems provides backend support where needed so that you can focus on connecting and serving other while building a purpose-driven business. I’m grateful for the opportunity to share space with her and highly recommend working with Colleen if you’re ready to grow a business on your terms.